Have you ever used Instagram to promote your business? Would you like to encourage your fans to click on the link of your website? With some strategies, you can generate quality traffic from
Instagram! In this article, you will discover how to use this amazing social network to drive traffic to your website.
- Add a link to your profile
To direct your fans to your website, the easiest way is to add a link directly to your Instagram profile. It allows users to add a link, so enjoy! To add it, edit your profile and add the link to your website. You can also redirect users to your blog or to content hosted on a third-party platform.
For an e-commerce site, you can redirect users to a product page for example. You can also create a landing page specific to Instagram to collect email addresses via an ebook for example. The design of the landing page must respect the Instagram chart to maximize performance.
- Add a call-to-action to your images
If a picture is worth 1000 words, why bother writing a whole paragraph to get the internet users to visit your website? Also, publish photos that convert. You can add a call-to-action and a link directly on your photos.
- Post videos on Instagram
Instagram videos are particularly popular with Internet users. They generate up to three times more visits than photos. You can add a hard link on the video to encourage users to view the site after watching the video. The site is there to provide additional information about your products and services.
- Use Instagram Ads
Instagram recently opened its platform to advertisers via the Facebook advertising management platform. With Instagram Ads, you have access to targeting by interest, by age, and so on. Here is a video showing you how to create a killer ad.
The benefit of using Instagram Ads is to generate qualified traffic to your website and convert it into prospects / customers.
Currently, you can try three formats on Instagram:
- Image Promotion
- Video Promotion
You can use the “power editor” tool of Facebook to create these ads. Do not hesitate to test the media to get a more accurate idea of your cost per conversion.
Instagram is one of the most used social networks in the world. Its monetization strategy has just begun. It has well surpassed Twitter and Google when it comes to its advertising activities in 2016.
You still have a few months to refine your advertising strategy on the media and test the available formats.
What are you waiting for? Get started!