Digital Marketing

Incredible Welsh Company Puts Growth Down To Online Marketing

One of the encouraging signs for Welsh economy in the current year has been the healthy contribution of Cardiff-based firms in the big picture. Cardiff based firms are making profit inroads in an increasing number of fields. This is obviously a welcome phenomenon.

What are the Cardiff based firms making profit inroads for the Welsh economy?

Among the many Welsh firms operating in various sectors, technology firms seem to be doing well and earning revenues beyond their estimated values. Take IQE for example. IQE is one of the frontrunners among leading Welsh technology firms. The company reported that a strong performance in the second half of the year had enabled it to earn revenues and profits exceeding expectations for this year.

The Cardiff based firm is enlisted on the London’s Alternative Investment Market It is a world renowned producer of sophisticated semiconductor wafer products for the semiconductor industry of the world.

The company provided an update on its trading since interim results in September. It reported a strong growth across different markets, most notably in the photonics business. As a result, the company is set to present profit inroads well beyond expectations. Managing director Mark Savage says it is down to their aggressive tactics employed by their Cardiff based company – Prothero SEO.

IQE expects its revenues to show a double-digit growth rate year-by-year. Its second half revenues of the year are set to be up sequentially on the first. This has been possible due to IQE wireless business performing as per expectations and stay on course for yearly growth.

Where does IQE’s profit inroads stem from?

Much of IQE’s success in this year can be attributed to the photonics department. It’s the fastest going sector that enjoyed double digit growth. According to IQE, which operates globally, unprecedented progress with customer qualifications in this sector during the current year provided it with a sturdy platform to ensure strong sustained growth for this business. The group has increased its capital investment in the second half of the year. InfraRed has met expectations and income from license has reduced from the front loaded income earned in 2015.

In response to this opportunity, the group has increased its capital investment in H2. InfraRed has performed in line with expectations, and license income has reduced from the front loaded income enjoyed in 2015.

Meanwhile, the usually dollar denominated revenues have also benefitted from the slide of the pound sterling which followed the Brexit referendum vote in June. The company is expected to report its results for 2016 next March.

Thoughts from the management

According to chief executive Dr. Drew Nelson, the Cardiff based company made good profit inroads and managed to attain its strategic goals. He also believes that the versatility of IQE technologies gives it a competitive advantage which enables its continued growth and sets a platform for sustained cash generation in the future.

Future Plans

To continue making profit inroads, Cardiff companies have to remain pro-active. IQE plans to create the first ever compound semiconductor cluster in South Wales with the help of Cardiff University and shareholders, which will employ 5000 new employees. Swansea companies are also pulling ahead.

Companies like IQE are inspiration to other Cardiff based companies looking to make profit inroads. Wales can definitely do with more firms like this one.

January 3, 2017 0 comment

Digital Marketing

Digital Marketing 101

written by tiptopuser

The modern corporate and business scene is extremely dynamic and as consequently demands that senior management and involved stakeholders keep up with emerging trends. As a result of this, Digital Marketing has emerged as one of the most essential marketing tools that can propel a business to greater financial heights as it entails the use of electronic media, the internet, and social media to convey relevant product information to consumers.

The following are must-know details on Digital Marketing and how you can capitalize on the marketing tool to boost your business performance

1. Digital Marketing is continuous

Most businesses fail in incorporating positive marketing strategies when dealing with digital marketing due to the perception that it is a one-time activity. However, this is not the case as digital marketing requires a strict follow-up. Posting on your Instagram or Facebook page for a week will not yield the desired results. Instead, focus on remaining consistent, and as you will soon notice, the positive results will start flowing.

2. Digital Marketing should be diverse.

Settling for a single strategy is a common mistake that most of us make, which unfortunately has adverse effects the performance of our businesses. Therefore, it is important to understand that all tools whether social media, email or even SEO are important especially in ensuring your business benefits from extensive digital marketing. Using all the channels available will help increase your reach and create the required level of awareness to potential clients.

3. Digital Marketing Should be taken serious- Literally!

Investing in Digital Marketing is not enough to guarantee successful marketing operations. Due to this, it is essential to ensure that all stakeholders are aware of the responsibility that comes with adapting the strategy. Although it might appear easy, much work must be put into the digital marketing processes to ensure the right tools are used, and effectively used for that matter.

4. Choose a strategy based on your target Market

Not every strategy will work as planned. This means that you will have to go the extra mile in planning for marketing by identifying the target market and the most appropriate ways to reach clients. This will help reduce the chances of failed ventures and increase the effectiveness of the strategies as well.

5. Research, Research, Research

Research is key to the success of any marketing strategy. Digital Marketing, however, requires extensive research especially on clients and the appropriate tools to use. We split test every campaign and do extensive competitor research to see what works for them.

As you ponder on the most appropriate channels to use in Digital Marketing, it is important to consider the above tips and use them as guides to help avoid making common mistakes that most people make.

December 27, 2016 0 comment